Help those author newsletters get read by including all four food groups of content. Education: How to do a task, explained in a thorough but concise way. It might be the way to write a summary of a chapter. (Maybe it's a list of the contents for writing a useful newsletter.) Information: "This event or […]

“And we gave her a blog tour” could turn out to be an education for you, even though a publisher is paying for it. The tour is sometimes a murky journey. It’s very hard to show how any blog tour sells books directly off the content on the blog. They often have few visitors. Success […]

You need to get people talking about your book for it to become a bestseller. There are steps for a bestseller. Advance reviews, ready to release on your Day One, help accomplish this. You can get reviews into the world before the book drops. Even if you're publishing yourself, this kind of coverage is within […]

Once your book has arrived at proofreading, it’s time to be pitching it for discovery. You use a selling sheet, something that turns the crank on your pitches for promotion and review. Think of it as a kind of press release. It’s got a block for book description copy (your summary that you created) plus […]

You've finished your book — or at least made it as good as you can. Now you want it to get picked up at a publisher or earn a spot in an agent's pool. What's next? You want to get picked up by readers, agents, or editors. This is a good time to think about […]