It's time to have a genteel discussion about pricing, especially as established by small presses. Too few of them seem to recognize that buying a book is a price-sensitive transaction. I would not want to be the author trying to sell my book on my limited platform for 30 percent more than a bestseller's novel. […]

The challenge we all face when we approach the task of book discovery is making things unique and specific—at the same time that we keep the desires and problems universal. "A young, broke Irish woman narrates her relationship with a successful comedian in New York." That broke Irish woman plus a standup comedian (a situation […]

While we structure our stories, we follow advice. Some advice is from agents, some of whom are not ready to let go of old rules. These can be rules like “Never start a book with a prologue.” Or the advice to make a big problem appear on the first page, or even making sure the […]