We are told that the way to peace and contentment is to release our expectations. This is good advice for creativity, an engine to move through projects step by step. Take action, then release the outcome: it's a principle of Zen life. We can allow for exceptions to our expectation-releasing. Keeping things simple can make […]

Here’s your rundown on the review hunt. I’m keen for these; I spent more than $1,400 on reviews for my memoir Stealing Home. Lots of authors take another view: why pay for a review? Jane Friedman, who’s an expert on publishing, thinks paid reviews don’t make much difference for many books. She considers them a […]

An author’s options for publishing include self-publishing, a choice that can represent differing things. For some, self-publishing is a reason to stop sooner. More devoted self-publishing authors recognize the choice to publish themselves as a career move. It’s okay to be either kind of self-publisher. You just don’t want to be the one who stands […]

What makes a publisher traditional varies a lot. It comes down to editing, design, promotion, and business. A publisher that doesn't edit a book has a strikingly different idea of what traditional means.

Some authors like publishing. Others just like books. Some just like storytelling. The wide range of publishing paths is mapped in Jane Friedman’s annual report, Key Book Publishing Paths. The 2021 edition contains a new path: hybrid publishing. These are companies that package services authors need in one bundle. Friedman’s report only gets better with […]

Sometimes, in the course of coaching an author, they ask if they’ve got what it takes to be successful. The harder question is whether their book that we’ve development-edited can be published. Everyone who’s ever written a book has this question, asked every time. Asking it is the way you know you’re serious about your […]

Some of my editing clients publish through hybrid presses. No skullduggery there; it's a straight-up hybrid. A hybrid press is another way to purchase a publishing services package. Some hybrids are more open than others, and plenty will tell authors that they're meeting a higher standard than Everybody Gets Published. It's true. When you consider […]

If you've ever self-published a book, then you're likely to get a phone call from a publishing house. At least that's what the caller will tell you they're representing. The call might well come from Author Reputation Press, like the one I got this week. They'd heard that my 2012 novel Viral Times was for […]

What are distribution and wholesaling anyway? If you believe you only need to write your book to publish it, you're going to be disappointed at the sales once it's in the world. D&W are different in a significant way. Distributors do more selling on your behalf. Wholesalers take orders. In the broadest sense, Amazon is […]

So you've finished your book! Good news, if you've already invested in editing and purchased a pro cover. Now is the time to shoulder the wheel of marketing and distribution. Self-publishing is not real publishing until it includes self book marketing. My concise list gives you tasks to accomplish. You need to write sales copy. […]