PR can be costly, like anything that's essential to discovery. These are not the inexpensive moments like newsletter startups, or social media posting. Sure, you don't have to spend more money than you can risk. Publicity is a cousin of advertising, though. You might get nothing from the expenditure, except the tuition we all earn […]

We are told that the way to peace and contentment is to release our expectations. This is good advice for creativity, an engine to move through projects step by step. Take action, then release the outcome: it's a principle of Zen life. We can allow for exceptions to our expectation-releasing. Keeping things simple can make […]

You've finished your book — or at least made it as good as you can. Now you want it to get picked up at a publisher or earn a spot in an agent's pool. What's next? You want to get picked up by readers, agents, or editors. This is a good time to think about […]