Personal editing. Professional results.
February 23, 2024
Lift your summary game by reviewing

If you are an avid reader and a devoted writer, you can add a third leg to keep your stool from falling over. You can review. There are four kinds of reviews. Endorsements: Hand-picked readers with a book, or professional chops, review your book in advance. "The Author of" or their job title works as […]

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December 15, 2023
A bestseller shares her marketing steps

From time to time, Kirkus will discount its paid indie book reviews by $75. Even if you're not ready for a pro review just yet, you could purchase one at a discount and use it later. Or just purchase it anyway, because pro publishers do this when they publish themselves for real. Some authors, and […]

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May 10, 2023
Tour book blogs, or find some podcasts

“And we gave her a blog tour” could turn out to be an education for you, even though a publisher is paying for it. The tour is sometimes a murky journey. It’s very hard to show how any blog tour sells books directly off the content on the blog. They often have few visitors. Success […]

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June 17, 2022
How to go on a pre-pub review hunt

Here’s your rundown on the review hunt. I’m keen for these; I spent more than $1,400 on reviews for my memoir Stealing Home. Lots of authors take another view: why pay for a review? Jane Friedman, who’s an expert on publishing, thinks paid reviews don’t make much difference for many books. She considers them a […]

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April 12, 2022
How to promote your short stories

The challenge we all face when we approach the task of book discovery is making things unique and specific—at the same time that we keep the desires and problems universal. "A young, broke Irish woman narrates her relationship with a successful comedian in New York." That broke Irish woman plus a standup comedian (a situation […]

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July 3, 2021
How not to behave blindly as an author

Marketing and PR is a dark art. Authors can behave badly when they expect such work as part of a contract. But behaving badly isn't very accurate. Authors behave blindly. Many expect publishing pros to just do their jobs, somewhere out of the author's sight, thank you. Take an interest in marketing with these tips

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January 6, 2021
Your reputation should precede your publication

If you've ever self-published a book, then you're likely to get a phone call from a publishing house. At least that's what the caller will tell you they're representing. The call might well come from Author Reputation Press, like the one I got this week. They'd heard that my 2012 novel Viral Times was for […]

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September 7, 2020
How to help your book get distribution agreements

What are distribution and wholesaling anyway? If you believe you only need to write your book to publish it, you're going to be disappointed at the sales once it's in the world. D&W are different in a significant way. Distributors do more selling on your behalf. Wholesalers take orders. In the broadest sense, Amazon is […]

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August 12, 2020
Self-publishing, self book marketing: How to tips

So you've finished your book! Good news, if you've already invested in editing and purchased a pro cover. Now is the time to shoulder the wheel of marketing and distribution. Self-publishing is not real publishing until it includes self book marketing. My concise list gives you tasks to accomplish. You need to write sales copy. […]

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May 21, 2019
How a proposal can get your book published

Every book needs a game plan to play its way into a publisher's lineup. Things like comparable books and the heartbeat promise of a story are the same for fiction and nonfiction. Unlike what you might have heard, every publisher makes an investment and wants to earn it back when they buy a book from […]

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