Personal editing. Professional results.
September 26, 2022
Let's talk about your book's pricing

It's time to have a genteel discussion about pricing, especially as established by small presses. Too few of them seem to recognize that buying a book is a price-sensitive transaction. I would not want to be the author trying to sell my book on my limited platform for 30 percent more than a bestseller's novel. […]

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July 3, 2022
Pitching a book with a selling sheet

Once your book has arrived at proofreading, it’s time to be pitching it for discovery. You use a selling sheet, something that turns the crank on your pitches for promotion and review. Think of it as a kind of press release. It’s got a block for book description copy (your summary that you created) plus […]

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June 17, 2022
How to make self-publishing a job

An author’s options for publishing include self-publishing, a choice that can represent differing things. For some, self-publishing is a reason to stop sooner. More devoted self-publishing authors recognize the choice to publish themselves as a career move. It’s okay to be either kind of self-publisher. You just don’t want to be the one who stands […]

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October 16, 2021
What to do to get your book picked up

You've finished your book — or at least made it as good as you can. Now you want it to get picked up at a publisher or earn a spot in an agent's pool. What's next? You want to get picked up by readers, agents, or editors. This is a good time to think about […]

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September 7, 2021
About the Bolt: Don't hurry to publication

There's a real mill operating out there for authors in a hurry. It's what I call the Self-Publishing Industrial Complex. Companies with names like The Write Life offer products and services to make publishing So Very Quick. You can create a book in 90 days, or get it published by the end of the year. […]

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September 1, 2021
How to choose your ebook's formatting

Would you rather be promoting your book, instead of formatting it? Doing promotion is always the author's job, whether you have a book contract or you publish yourself. Here are your choices.

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August 11, 2021
What makes a publisher a traditional one?

What makes a publisher traditional varies a lot. It comes down to editing, design, promotion, and business. A publisher that doesn't edit a book has a strikingly different idea of what traditional means.

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July 3, 2021
How not to behave blindly as an author

Marketing and PR is a dark art. Authors can behave badly when they expect such work as part of a contract. But behaving badly isn't very accurate. Authors behave blindly. Many expect publishing pros to just do their jobs, somewhere out of the author's sight, thank you. Take an interest in marketing with these tips

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May 24, 2021
Paths to publication

Some authors like publishing. Others just like books. Some just like storytelling. The wide range of publishing paths is mapped in Jane Friedman’s annual report, Key Book Publishing Paths. The 2021 edition contains a new path: hybrid publishing. These are companies that package services authors need in one bundle. Friedman’s report only gets better with […]

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November 28, 2020
Investing to send your books into the world

We need to know if we'd like our books to become a part of a bigger world. Many like to call that publishing, but I consider that a business term. Getting a book into the world is all we can count upon. If you’re honest, you might find you’re not counting on it — and […]

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