Four things your email newsletter needs

Table of Contents

Help those author newsletters get read by including all four food groups of content.

Education: How to do a task, explained in a thorough but concise way. It might be the way to write a summary of a chapter. (Maybe it’s a list of the contents for writing a useful newsletter.)

Information: “This event or this trend is emerging from here.” It’s news, in a word, even as simple as a notice of a reading or the release date of a new movie, show, or book. A class date that’s coming up is also information. You can report from another resource here, adding your own spin.

Entertainment: This is a fun fact, a clever video, a quirky podcast, or a novel website game. It’s a matter of taste here, not proven science. Okay, even a cat video will do, although a dog and a cat video would be even better.

Inspiration: Telling your readers, “you can do this too.” Or, “people like you and me have succeeded at this.” Or, “here are the rewards that you unlock from achieving a task like a good bookstore launch party.”

You can remember the food groups by thinking of Old Macdonald’s Farm: E-I-E-I oh! The Oh is the end result you seek. Newsletters stocked with these food groups attract attention, spark interest, stoke desire, and then prompt action.

Photo by sawyer on Unsplash

Share this article with a friend

Create an account to access this functionality.
Discover the advantages

Create an account to access this functionality.