Everybody wants a great cover on their book. That's a few things at once, the greatness. Sales. Storytelling. Beauty. Creating a cover concept meets one or more of those needs. If the cover does none of those things well, you won't know until the book goes on sale, or when your novel is considered for […]

Readers tend to choose what they already know when reaching for the next book. That's what BookBub, one of the leading advertising hubs for books, said in a report from a recent newsletter. The ad site's studies of book buyers showed that readers most often got their next book because they liked the author. At […]