So you've finished your book! Good news, if you've already invested in editing and purchased a pro cover. Now is the time to shoulder the wheel of marketing and distribution. Self-publishing is not real publishing until it includes self book marketing. My concise list gives you tasks to accomplish. You need to write sales copy. […]

Every book needs a game plan to play its way into a publisher's lineup. Things like comparable books and the heartbeat promise of a story are the same for fiction and nonfiction. Unlike what you might have heard, every publisher makes an investment and wants to earn it back when they buy a book from […]

I recently ran into a web designer who said in a glib tone, “WordPress sucks.” I tried to share my history with Joomla (ouch!) with him, but he was all “there’s a Frankenstein of code inside WordPress.” Yeah, and countless companies doing good web commerce and connection using it. I’m pretty well versed with a […]

Writing a book is a wonderful achievement. Getting it discovered is wonderful, too. It's probably a bigger challenge. The problem is that the finishing line for these efforts is very different. In the first, the writing, you complete the book. No more work is possible. The success lies in the eye of the buyer. Very […]

Prizes are important to sales of a book. The kudos make a book stand out and help convince readers to give it a shot. It seems like an easy observation, so why aren't more indie books submitted for meaningful prizes? Cost is always an issue, especially for the indie author. After doing your work getting […]

Readers tend to choose what they already know when reaching for the next book. That's what BookBub, one of the leading advertising hubs for books, said in a report from a recent newsletter. The ad site's studies of book buyers showed that readers most often got their next book because they liked the author. At […]